WSJ: Apple Experimenting With Larger iPhone and iPad Screens

iPhone 5 iPad 4Apple is testing larger screens for iPhone and iPad, according to officials at the company’s suppliers. The prototypes include smartphone screens exceeding 4 inches, and screens for tablets that measure just under 13 inches diagonally. The latest iPhone 5 has a 4-inch screen, while the iPad has a 9.7-inch display. The iPad mini has a smaller 7.9-inch screen. 

Lorraine Luk of the credulous Wall Street Journal elaborates:

Whether the designs will make their way to market is unclear. The Cupertino, Calif., company routinely tests different designs for its products as it refines them during development. The company also changed its offerings of the iPhone and iPod last year to include larger screens, while adding a variant of the iPad with a smaller display.

If these prototype devices are to materialize, it could indicate that Apple is looking to diversify its lineup of mobile devices. South Korean rival Samsung offers numerous smartphones and tablets based on screen size, features and price point, helping the company capture a leading share of the worldwide handset market.

“In the long run, we will see touch screens in all sizes as the future vision of the technology industry is to offer the same user experience across all screens,” said IDC analyst Helen Chiang. “The key is to bring down the cost and introduce compelling applications for large-screen devices.”

The report also claims that Apple and it suppliers are readying production of the full-sized iPad, which is expected to retain its current 9.7-inch display and resolution, and gain a thinner and lighter bezel akin to the iPad mini. Luk also corroborated claims that the iPhone 5S has entered production, to be followed by a mid-tier iPhone with a nonmetal casing.

[The Wall Street Journal]

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