Apple, often criticized for their handling of the Maps release, seems to be stepping up their location game. Today, Apple closed a deal with Locationary, a Toronto-based crowdsourced location data company, to acquire both the team and the product data.
The data and the team will almost certainly be used to help improve Apple’s Maps, which have historically not been up to par in terms of specific location data. TechCrunch describes Locationary’s product as follows:
a platform to merge and clean up disparate information about companies’ business profiles so that data can be consistent and accurate wherever that profile gets used (think: location+dictionary)
Apple’s Maps have been steadily improving, though this purchase may rapidly speed up that process.