A report by CNBC shows that the iPad is quickly becoming one of the most popular gadgets to have ever existed, crushing entire electronic markets single-handedly. When reading, remember that the numbers don’t compare every tablet computer to large groups of devices in other categories, but solely Apple’s iPad. Mind blowing. (That’s like a single car model outselling every other car in production combined.)
iPad sold three million units in the first 80 days after its April release and its current sales rate is about 4.5 million units per quarter, according to Bernstein Research. This sales rate is blowing past the one million units the iPhone sold in its first quarter and the 350,000 units sold in the first year by the DVD player, the most quickly adopted non-phone electronic product.
It’s incredible to think that one product, created by one company, is selling more units alone than the combined efforts of every other manufacturer. Comparing the sales of the iPad to the other tablets on the market would be equally embarrassing, considering there isn’t any real competition yet on the market.
At this current rate, the iPad will pass gaming hardware and the cellular phone to become the 4th biggest consumer electronics category with estimated sales of more than $9 billion in the U.S. next year, according to Bernstein. TVs, smart phones and notebook PCs are the current three largest categories.
Of course, Apple has a habit of doing this; the iPhone alone accounts for 39% of the cellphone industry’s profits, despite the fact that other platforms (Android, Symbian, etc) are available on a much wider range of hardware, through many additional carriers.