T-Mobile USA has announced a new program called Jump that will allow existing subscribers to upgrade their smartphone more often than once every two years. The program, which costs $10 per month to enroll, allows customers to trade in their current smartphone for a new one at an equal or lesser price after an initial six month waiting period. Available starting July 14th.
“At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That’s 730 days of waiting. 730 days of watching new phones come out that you can’t have. Or having to live with a cracked screen or an outdated camera,” said John Legere, president and CEO of T-Mobile US. “We say two years is just too long to wait. Today, we’re changing all that with the launch of JUMP! Now, customers never have to worry about being stuck with the wrong phone. And, yes — it’s really as good as it sounds.”
The smartphone a customer trades in must be in good working condition to be eligible with Jump. If a smartphone has water damage, a cracked screen or doesn’t turn on, a deductible must be paid in the range of $20 to $170 to upgrade. Jump itself comes bundled with an insurance plan that protects new smartphones against malfunction, damage, loss or theft, at no additional cost.
Jump is part of the second phase of T-Mobile’s Uncarrier initiative, which eliminates the long-term contracts and other burdensome restrictions that competing carriers such as AT&T and Verizon Wireless often inflict on customers. T-Mobile teased that Phase III will be coming this September.
T-Mobile also announced the expansion of its nationwide 4G LTE network, which now reaches 157 million people in 116 metro areas across the United States. Moreover, the carrier introduced a new family plan with four lines of unlimited talk, text and web for $100 per month — no credit check or annual contract required.