Video on Instagram Announced: 15-Second Clips, Fully Filtered and More

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Facebook held a press event at 10:00 AM Pacific (1:00 PM Eastern) at its Menlo Park headquarters, where it announced support for video in its popular photo-sharing app Instagram. This move is unsurprising, considering how popular the six-second video sharing app Vine — owned by rival social network Twitter — has become since its debut on iPhone last January.

At the event, Instagram chief executive Kevin Systrom confirmed that up to 15-second-long videos will indeed be coming to the service alongside 13 new filters specifically tailored for videos. The videos, unlike Vine, do not loop and only play once. The video recording method is done clip-by-clip, allowing users to delete certain portions that they wish to re-record.

Moreover, a new feature called Cinema brings video stabilization to Instagram. When you are recording a video that would otherwise be shaky — say you’re running or biking while filming — the app will automatically stabilize the video playback. Instagram claims that it has worked with leading video scientists on this functionality.

Instagram with video is available now for iOS, and is coming very soon for Android.

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