Jonathan Ive, the creative brainchild behind iOS 7 and the hardware design of iPhone, iPad, iPod and Mac, now has the shortened title of Senior Vice President of Design at Apple. Ive, an award-winning and world-famous designer, was previously known as the Senior Vice President of Industrial Design.
While his new title at Apple is condensed, it in no way means that Ive has been demoted to a lesser role at the Cupertino-based corporation. In fact, quite to the contrary, the change reflects his expanded responsibilities of overseeing both hardware and software design.
Ive, in collaboration with Craig Federighi and the engineering team at Apple, was responsible for overhauling the iOS user interface with a flat, minimalistic design. The end product is iOS 7, the first major visual change to the iPhone software since its release six years ago.