Facebook Adding Video to Instagram This Week

Instagram iconFacebook recently announced that it will be holding a press event on Thursday, although few details have leaked about what the social network plans to discuss. Until now.

According to Ingrid Lunden of TechCrunch, citing a source familiar with the matter, Facebook will be unveiling video support for Instagram, its popular photo-sharing app, at the June 20th event. Users will then be able to take and share short videos, alongside traditional filtered photos.

The surging popularity of video-sharing app Vine is more than likely the motivating factor behind this move, as Facebook looks to compete with the service owned by social network rival Twitter. Viddy, Cinemagram and Socialcam have also been strong contenders in this space. 

Vine, acquired by Twitter last October, allows users to record and share six-second looping videos. The app launched for iPhone in January, and has since been expanded to Android devices. Vine videos are now being shared more than Instagram photos on Twitter, as illustrated by the chart below.

Twitter Vine Instagram

The addition of video sharing should further increase the adoption of Instagram, which already exceeds well over 100 million users. Video is also an attractive medium to advertisers, and could be used in the future as Facebook attempts to monetize Instagram. So, which will you use? Instagram, Vine or something else?


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