It looks like Apple has begun to charge user’s credit cards for the Apple TV, which means they will soon begin to ship. The Apple Store still has an ETA of “2-3 weeks”, but Jobs said during the keynote that the streaming-media-box would ship sometime in September, so this news is staying true to the promised schedule.
The Apple TV features quite a bit for such a tiny device, but there are many competing devices that may better suit your needs. Today, Roku revamped their lineup of XD video players with 1080p playback support, topping the ATV’s measly 720p output. Make sure to look at all the options before plopping down a Benjamin. (Although, if the Apple TV does get jailbroken, it could open a whole new world of possibilities…)