Meet Mieko Haire, the Face of iOS 7

Meet Mieko Haire, the Face of iOS 7


Through its promotional materials, Apple offers some indication of who it is targeting with its products. For the release of iOS 6, it depicted a mother emailing and posting pictures of her children to Facebook using the new system.  The iOS 5 release used the story of a business executive on a camping trip. Its original marketing for the iPad Mini focused on women.

However, it turns out that Mieko Haire is a real person—and so are other people listed in Apple’s marketing materials for iOS 7. She and the others all have worked at Apple. Real Mieko has not responded to requests for comment, but here is what the materials tell us about the marketing character that shares her name.

So the people that Apple uses to demo its new iOS 7 applications are real. Some really interesting observations in this article.


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