Watch Apple’s New TV Ad From Yesterday’s WWDC Keynote

Apple unveiled a new TV advertisement during its WWDC keynote yesterday morning, a well-executed one-minute spot that blissfully emphasizes the company’s signature “Designed by Apple in California” tagline. The commercial is highlighted by a soft-spoken narrator that describes how the experience of a product — how it makes someone feel — is what matters.

This latest ad is part of an effective marketing campaign that Apple has ran over the past several months, including a similar iPhone 5 ad that promotes the smartphone as the world’s number one used camera. If other technology companies are confused as to what a successful commercial looks like, they should look no further than this TV ad.

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