In an interview with the Wall Street Journal, Best Buy’s CEO stated that the iPad has “cannibalized sales from laptop PCs by as much as 50%.” An impressive feat, considering that the iPad is targeted more at potential netbook customers, and not at those looking to purchase full-blown laptops.
“It has become largely a replacement market,” Ms. Patel said. “New features are not driving sales in a significant way. People are saying, ‘I could buy a television or something totally new like an iPad that I don’t already own.’”
The iPad was never meant to take the place of a fully featured laptop (and considering MacBook sales are still rising, it seems it isn’t), but it appears that customers who are looking to upgrade their PC would rather get an Apple product than just another boring laptop.
Best Buy currently has iPads at 673 stores, but is looking to carry them at all 1,093 locations by September 26th. With competing tablets just around the corner, it will be interesting to see what the future of mobile computing has in store.