iPhone 4 Case Program Ending September 30th

That’s right, folks. Grab your free cases while you can, because they’re on the way out.

During the Apple press event that addressed the iPhone 4′s attenuation problem (fondly referred to as ‘deathgrip’ and ‘antennagate’), Steve Jobs and Co. stated there would be an evaluation come the end of September, to see if the free cases to every iPhone 4 bought was still needed. Today, it seems as if the decision has been made. No more cases for iPhones bought after September 30.

Of course, this could mean any number of things. It could mean that new iPhone 4s are being coated with something to help alleviate the antennagate problem, or it could simply mean Apple thinks the insanity surrounding the entire situation has died down enough to phase out their ‘solution’ to the problem.

As the text on Apple.com reads:

We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought. A small percentage of iPhone 4 users need a case, and we want to continue providing them a Bumper case for free. For everyone else, we are discontinuing the free case program on all iPhone 4s sold after September 30, 2010. We are also returning to our normal returns policy for all iPhone 4s sold after September 30. Users experiencing antenna issues should call AppleCare to request a free Bumper case.

The first sentence – “We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought” – really sounds like Apple saying that the excitement and upset has died down, and they don’t feel the need to continue to buy customers cases. Totally understandable; after all, this program wasn’t going to last forever. However, the last sentence leaves a bit of an opening for users who are experiencing antennagate in their everyday usage of the device to receive a free Apple Bumper case.


Post a response / What do you think?