That didn’t last long.
BGR, citing a source within AT&T, reports that the carrier will discontinue the so-called “Facebook Phone” as soon as HTC’s contract for reserved display space within its retail stores expires.
AT&T is making this move due to “shockingly bad” sales of the HTC First, which has been far outsold by the iPhone and Samsung Galaxy S4. The carrier’s decision to drop the price of the HTC First to 99 cents on a new two-year contract was made to clear as much inventory of the handset as possible.
That move has barely helped the ill-fated smartphone, however, as AT&T sold fewer than 15,000 units of the discounted handset nationwide last week. All unsold units will be returned to HTC, according to the report.
It is unknown what effect this will have on the future of Facebook Home, as the software layer is compatible with other Android smartphones. Android head Sundar Pichai, in a recent interview with Wired, commented that initiatives like Home are fine as long as they provide a good user experience overall. Otherwise, Home could be on the chopping block itself.