Amazon is trying to head off Apple by offering TV Show purchases (not rentals) for just $.99. They have a good variety of shows available in both HD and SD from networks like ABC, CBS, FOX, HBO, NBC, Showtime and over 50 additional cable channels. They can be streamed to a computer or Roku box, and if you’re running Windows or own a new-model TiVo, you can download them directly for offline viewing.
The bad news is that if you are specifically looking to stream videos to your portable iDevice, then Amazon Video is not the way to go, since there is no Amazon Video viewer available on iOS.
It’s nice to see some competition, which will hopefully result in lower prices for everyone.