Throughout the past decade or so, there has been a gradual shift from traditional digital cameras to handheld smartphones for simple point-and-shoot purposes. Outside of Digital SLR cameras, used largely by professional and hobbyist photographers, it seems like almost everyone these days is using an iPhone or other smartphone to take their everyday photos with. It’s quite remarkable, considering that most mobile phones from five or six years ago had a 2-megapixel camera and took below average shots at best.
In fact, three iPhone models — the iPhone 4S, iPhone 5 and iPhone 4 in that order — sit atop the most popular camera list on photo sharing website Flickr. Apple has taken advantage of this situation by releasing a new TV ad that goes through the various day-to-day situations that involve people using their iPhone to capture the moment. The one-minute spot ends with the tagline, “everyday, more photos are taken with the iPhone than any other camera.” What do you think of this latest TV ad?