As part of its conference call to announce its financial earnings results for the second quarter, Apple chief executive Tim Cook took a moment to answer questions posed by the press. And one of the most interesting things he had to say relates to the potential for a larger display — or lack thereof, rather — on a next-generation iPhone model. Cook virtually ruled out the possibility, citing significant trade offs that would be required.
My view continues to be that iPhone 5 has the absolute best display in the industry. We always strive to create the very best display for our customers. Some customers value large screen sizes. Others value other factors such as resolution, white balance, color, portability, clarity, compatibility with apps… Our competitors have made some significant trade offs in many areas in order to ship a larger display. We will not ship a larger display iPhone while these trade offs exist.
Apple was adamant on sticking with the smaller 3.5-inch display on the iPhone through its first five generations, although it finally caved in and made the screen taller — it’s a 4-inch Retina display now — when it released the iPhone 5 in late September. Despite mammoth screen sizes offered by Samsung, especially the 5.55-inch display on the Galaxy Note II, it appears that the iPhone is set to remain the same size for the foreseeable future.