Google To Expand Movie Rental Service

At the moment, the movie selection over at YouTube is severely lacking, and composed almost entirely of B-movies. According to the Financial Times, Google is looking to expand its collection by partnering with major Hollywood studios, bringing quality streaming movies to YouTube at the same time they are released on DVD, for around $5 each. The movies would be streamed online just like regular videos on YouTube, presumably with some sort of DRM to make sure users don’t download them illegally.

The timing couldn’t be better with the updated iTV just around the corner; Google is looking to secure their place as a media provider for set-top-boxes (including their own Google TV platform) before Hulu, Netflix, and Apple take all the glory.

[Ars Technica]

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