Apple has added a new “why you’ll love an iPad” page to its website, listing various reasons why the iPad should be your tablet of choice. Among the reasons cited are a J.D. Power and Associated award for ranking “Highest in Customer Satisfaction Among Tablets,” over 300,000 apps designed specifically for iPad, an exquisite design, two different display sizes in the full-sized iPad and iPad mini, long-lasting battery life, rear- and front-facing cameras, ultrafast wireless and LTE, iOS 6 and iCloud, and award-winning support from real people by visiting the Genius Bar or calling 1-800-MY-APPLE.
This advertising campaign follows a “why you’ll love iPhone” webpage that Apple introduced just a couple weeks ago. According to speculation by Twitter users and within the iFans discussion forums, some people believe that Apple is adding these pages out of desperation. The Cupertino-based corporation is expected to, for the first time in over a decade, report a decline in year-over-year quarterly profits. But, as usual, there is realistically not much of a reason for concern. Apple is still selling tens of millions of iOS devices per quarter, and is expected to release a myriad of new products as the year progresses.