Carlsberg Plays on Apple Store Experience in New Video Advertisement

Danish brewing company Carlsberg has unveiled a new video advertisement for its Somersby Cider brand, titled “The Somersby Store,” in which it promotes the new cider refreshment by mimicking the typical Apple Store experience.

Considering that Apple-related news publications would be quick to pounce on this story, including yours truly, this advertising campaign will in all likelihood end up being very successful for Carlsberg. What’s your opinion of the one-minute spot?

[9to5Mac]

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