“Take a gander at any of the catalogues handed out at these shows and you’ll see what he’s talking about. These 200-page books feature hundreds of ISO-certified specialty manufacturers and suppliers, each hawking their ability to copy popular designs, come up with their own designs, and, yes, simply slap your company’s logo on one of their offerings.”
“What companies like Skullcandy will do is go to these shows and ask these factory guys what headphones they have this year,” said one exec at a well-known headphone company. What follows is essentially wholesale, unrepentant copying-sans the quality components. A company will select a popular reference design, tell the manufacturer to slap their logo on the side, maybe change a few colors around, order a few thousand, and call it a day.
That’s not to say that they all have exceptionally poor quality, just that you are most likely paying a premium for a cool logo and a fancy paintjob. This process is nothing new in the manufacturing industry, even expensive sunglasses like Oakleys and Ray-Bans are all made in practically the same factory in Asia.
The article is worth a read if you want to educate yourself on the headphone manufacturing process, and not sound like an idiot next time you have an argument with your friends over who has the best pair of cans. If you really want quality, buy from a legit headphone company who actually knows what they’re doing.