Phil Schiller doesn’t like Android. He works at Apple, and Apple is currently engaged in a full battle with Android. So the following comments he made to The Wall-Street Journal shouldn’t be particularly surprising.
Mr. Schiller, Apple’s senior vice president of world-wide marketing, also said that Android users are often running old operating systems and that the fragmentation in the Android world was “plain and simple.”
He added that “Android is often given a free replacement for a feature phone and the experience isn’t as good as an iPhone.”
Let us also keep his current role at Apple in mind: he’s the head of marketing. And Apple’s marketing message is clear: the iPhone is better. Of course Apple thinks their product is better (and, in some ways, it is). Schiller has also tweeted links to reports that explore the amount of malware present on Android.
All jokes aside, it’s interesting to see this tactic coming from one of Apple’s highest-ranking executives. It just feels rather immature, though let’s be honest – Apple’s competitors aren’t exactly renown for their mature marketing (hello there, Samsung). Then again, it’s also fun to see these massive corporations take each other on in such a public manner.