Facebook fans rejoice, or shake your head in frustration, as the social network announced changes to its News Feed today that will roll out today and over the ensuing weeks, across desktops, tablets and smartphones.
Facebook CEO Mark Zuckerberg claims that the new design will deliver a consistent user experience across all devices, with large, visually appealing stories and different feeds dedicated to various specific topics.
The redesigned Facebook experience will also present new opportunities for advertisers, with a new dedicated “following” feed that delivers content from pages users follow in chronological order. With larger, vibrant stories on the News Feed, advertisers also have a chance to increase user engagement with visually appealing material.
An updated navigation will also be part of this new Facebook design, fully responsive and accessible without returning to the homepage. The look and feel will be consistent across all platforms, allowing publishers to know how their content will look on all screens. Facebook also feels that owning Instagram will allow for it to offer a better ecosystem of social apps.
Facebook is notorious for changing the design of various elements of its social network, which many users often find frustrating and uncalled for. But, this is the first time in a number of years that Zuckerberg and company will drastically change the look and feel of its platform. But, with a userbase that tops one billion users, it might take a while for everyone to get used to the changes.