AT&T Slams T-Mobile With Full-Page Spread in The New York Times

TMobile ATT Ad

AT&T has unleashed a new attack on smaller competitor T-Mobile with a full-page advertisement in The New York Times, claiming that T-Mobile’s network has two times more dropped calls, two times more failed calls and 50 percent slower download speeds over AT&T’s network. “Don’t be fooled by their misleading claims,” the ad reads. “For the better network experience, count on AT&T.”

That so-called “better network experience” is also a more expensive one, in most cases, but everyone has different preferences. While this might seem like a shameful ad for AT&T to run, T-Mobile has also aggressively targeted AT&T in the past. T-Mobile CEO John Legere has openly called AT&T “crap.” So, in that regard, it’s a fair playing field. In response to this ad in particular, T-Mobile Chief Marketing Officer Mike Sievert said, “Wow. Looks like we struck a chord.”


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