It seems that Apple has changed in at least one important way under Tim Cook, as opposed to how the company operated under Steve Jobs. In an interview with All Things D, France Telecom CEO Stephane Richard stated that “Apple has [become] more flexible, paying more attention to everyone else, probably a little less arrogant than they used to be.”
The late Steve Jobs was infamous for driving an incredibly hard bargain. Various stories have surfaced over the years about his technique. That technique, while sometimes considered rude, was often effective: he was able to drive deals with almost every industry that were often in Apple’s favor.
Tim Cook, on the other hand, appears to be at least slightly less divisive in his techniques. It doesn’t seem as if this attitude has hurt Apple, though: there is no carrier bloat on the iPhone, and Cook has made deals with various car manufacturers to include a Siri hands-free button.