iPhone 5 Tops All Smartphones in Fourth Quarter


While the usual crowd of pundits continue to predict the ultimate fall and demise of the iPhone, the Apple-branded smartphone continues to maintain its dominant position within the market. The latest numbers from Strategy Analytics confirm that the iPhone 5, released in late September, was the best-selling smartphone worldwide during the fourth quarter of last year.

The recent success of the iPhone can largely be attributed to its timely release, as a late Fall launch positioned the smartphone as a hot seller during the holiday shopping season. Strategy Analytics data reveals that Apple moved 27.4 million iPhone 5 units during Q4 2012, in addition to 17.4 million iPhone 4S models. Samsung shipped 15.4 million Galaxy S III units. 

“Samsung’s Galaxy S3 has long proven wildly popular with consumers and operators across North America, Europe and Asia. However, global demand for the Galaxy S3 appears to have peaked and Samsung will surely be keen to introduce its rumored Galaxy S4 upgrade in the coming weeks to fight back against Apple’s popular iPhone range,” said Executive Director at Strategy Analytics Neil Mawston.

While it is unsurprising that the iPhone 5 outsold the Galaxy S III, considering that the flagship Samsung smartphone was released about six months beforehand, it is rather interesting that the older iPhone 4S model was able to perform so well during the fourth quarter. The lower price tag of the iPhone 4S appears to be attractive enough for consumers to pass over the thinner, lighter and faster iPhone 5.

The arrival of the fourth-generation Samsung Galaxy smartphone has been highly anticipated, which in turn probably hindered sales of the current Galaxy S III. In the connected world that we live in today, consumers are always one step ahead of the game when it comes to consumer electronics. Leading up to rumored iPhone refreshes, the Apple handset too experiences reduced sales as a result.


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