The Story of Halfbrick: Creators of Fruit Ninja and Jetpack Joyride

Every once in a while, a new and innovative yet simple game is released that captures our minds for some amount of time. We’ve seen countless examples of how a great game is not about how much content you can pack in, nor how many characters you can license; it’s more about creating a fun and addicting mechanic.

Halfbrick Studios has definitely done that at least once. Fruit Ninja was wildly successful, and the simple act of slicing produce on your screen was surely addicting. Then came their unlimited-running game Jetpack Joyride. It was also a simple — albeit somewhat non-original — game that brought something new to the Canabalt-like genre. Be sure to watch the video above from the State Library of Queensland — an overview of their success story.

[via Polygon]

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