So Apple now definitely is the leader of the tablet pack in terms of built-in storage: the iPad 4 can now be purchased in a 128 GB variation. The price is, unsurprisingly, high: $799 for a model without 3G/4G connectivity.
So while 128 GB may be appealing to many, the price will likely serve to keep most people away. So who is this model aimed at?
The way it was announced likely holds the secret.In the past, Apple has chosen to release products that it is aiming at high-end users and professionals through a press release, rather than a full event. With this update, Apple decided to release it now by simply pushing a press release, instead of potentially holding it off until another model of the iPad was ready.
But maybe more interesting is the fact that this is an iPad: is there a high-end, professional market of content creators that rely on the iPad? Do those people use their iPads so heavily that 64 GB was just not enough storage?
iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad.
Apple obviously seems to think so. From enterprise users to video and audio professionals, Apple is banking on the iPad already gaining traction as a more useful content creation device. Notice also that the iPad mini doesn’t have the higher-end capacity option: is this Apple positioning the larger iPad as the “iPad Pro?”