Android and iOS Capture 92 Percent of Smartphone Market in Fourth Quarter

Apple Android


The latest numbers for smartphone operating system market share are in, with Android and iOS continuing to dominate as the top two platforms. Together, the operating systems accounted for a 92 percent share of the market, nearly suffocating BlackBerry, Windows Phone and other smaller platforms.

This most recent data, which comes from Strategy Analytics, estimates that just over 152 million Android smartphones were shipped during the quarter. Comparatively, Apple recently announced that it sold a record-breaking 47.8 million iPhones in the fourth quarter. 

market share android ios

The argument that there are a myriad of Android devices, yet just a handful of iPhone models, remains valid. But, at the same time, flagship Android smartphones such as the Samsung Galaxy S III, Motorola DROID RAZR HD MAXX and HTC One X account for a significant portion of overall Android device sales.

Both iOS and Android experienced year-over-year growth, largely attributed to blockbuster sales this holiday shopping season. As the year progresses, however, the smartphone market is about get significantly more interesting. That’s because new mobile software such as Ubuntu OS, Firefox OS and Tinzen are on the horizon.

“The worldwide smartphone industry has effectively become a duopoly as consumer demand has polarized around mass-market Android models and premium Apple designs,” added Scott Bicheno, Senior Analyst at Strategy Analytics, in a statement.


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