Twitter today released Vine, which presents a unique take on capturing and editing video. The first difference between this and other apps is the time limit: six seconds. Every video recorded is, at most, six seconds.
They say that constraints breed creativity. It seems as if that saying may prove correct: in addition to the interesting time limit (analogous, in some ways, to Twitter’s own 140 character limit), there is an improved way to edit the videos you shoot. First, the idea of processing the video and editing it together after the video is taken has been thrown out the window. Instead, Vine only captures video when you are touching the screen. If you want one continuous six-second video, simply touch the screen for six seconds. If, instead, you want to shoot for two seconds, then readjust to a new position or focus on a different aspect for the remaining four seconds, simply stop touching the screen until you are ready to shoot again.
At the end of that time, the shots are edited together automatically. Audio recordings are also taken, and put in their respective places. The experience of shooting and uploading a video couldn’t be more seamless.
Sharing via Twitter and Facebook are natively supported. The Facebook support is much less integrated, compared to Twitter support. Twitter’s API supports Vine in a much more native way. Videos are playable directly from the apps – that’s right, even third-party applications are able to take advantage of the integration. Twitterrific already works, and Tweetbot support is coming soon.
The design of the app is surprisingly nice: compared to Twitter’s others native iOS apps, Vine is both distinct and elegant. The use of the color green is fitting for an app that was named “Vine,” and helps to create a unique identity for the application.
Instagram is obviously the current heavyweight when it comes to sharing images. Their filter approach has define the last few years of social photos. Various companies have tried to copy what Instagram has done, though none have yet been able to overcome Instagram’s momentum. That momentum, incidentally, was enough to get the company bought by Facebook for one billion dollars.
Twitter is attacking in a very different way. Instagram has proven that users are interested in sharing emotions and memories via photos. A picture, as they say, is worth a thousands words. So how many words is a six second video clip worth?
I’m going to go out on a limb and say that Vine may be one of the most revolutionary apps yet launched. And with the backing of Twitter, it will almost assuredly reach critical mass.
Vine is free on the App Store. I seriously suggest you at least take a look at it – it’s worth the download.