Tim Cook, Apple’s CEO, took a moment to address the rumors that Apple is cutting its order of iPhone 5 displays during today’s financial conference call:
I know there’s been lots of rumors about order cuts and so forth — let me take a moment and comment on these. I don’t comment on any particular rumor, but I would suggest it’s prudent to question the accuracy of any rumor about build plans. And even if any data point is accurate, you can’t extrapolate — the supply chain is very complex. Any single data point is not a great proxy for what’s going on.
But really, what else is the CEO of Apple going to say? That isn’t to imply that he is lying: The WSJ typically has decent sources when it comes to Apple stories, though this story was quickly called in to question by various other publications.
As those publications said, this rumored cut could mean any number of things. The leading theory is that the cut was prompted by increased yield for the display.
Still: he offers some decent advice regarding any rumor.