Apple Looking for Someone to Make Siri More Friendly

apple-siriWe all know her, but I would say most of us leave her unused. The debate over whether voice commands are a necessary innovation to have on smart phones is not something I intend to get in to right now, but I think we can all agree on one thing: Siri needs to be a little more accurate and powerful if Apple wants us to use her.

According to the job listing:

“We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”

But for some reason, it appears Apple may be going in a different direction. Instead of focusing on giving Siri more functionality, a new job ad on Apple’s LinkedIn page is looking for someone “who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life…”

That said, Apple also wants the ideal candidate to “develop and write original dialog to support new Siri capabilities.” I guess the good news is that Siri will soon be getting new capabilities of some sort. What those new capabilities will turn out to be, however, remains a mystery.

[MacRumors]

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