This past holiday shopping season was dominated by consumer electronics, including products from Apple, Google, Microsoft and many other companies within the tech space. Unfortunately, for Microsoft, interest in its new Surface tablet, which was introduced in late October, is estimated to have been very low compared to its competitors.
According to UBS analyst Brent Thill, Microsoft was only able to sell around one million Surface tablets last quarter. Comparatively, iPad sales are expected to have surpassed the 20 million mark during the same time period. It didn’t help that Apple introduced the iPad mini in the Fall as well, which has been selling like hotcakes since its release.
Nevertheless, Thill remains cautiously optimistic about the success of the Surface tablet in the future. The Microsoft-branded tablet benefits from running on Intel processors, which is attractive to the corporate enterprise market. But with a high price tag and some performance issues, the Surface has definitely not been a winner among traditional consumers.