Microsoft Couldn’t Have Picked a Worse Time to Ditch CES


One of the best things that happens in the aftermath of the new year is the annual Consumer Electronics Show in Las Vegas. A number of large and smaller companies alike attend the four day trade show to debut new products and accessories that are designed to make people’s lives easier or, at the bare minimum, more enjoyable. An HDTV with 4K resolution, for instance, will be quite the luxury when available. 

But there is a gaping hole at CES 2013, and that is Microsoft. The Redmond-based corporation announced last year that CES 2012 would be its last official appearance at the largest electronics show of the year, after several years of Bill Gates and Steve Ballmer providing the opening keynote for the event. But it doesn’t make much sense why Microsoft decided to leave the event, especially when it has just reinvented itself as a consumer-oriented business.

microsoft_surface_tabletNow, more than ever before, Microsoft has a lot of things it could have talked about during its CES keynote. Its new Windows 8 platform, for starters, is a radical departure from its Windows 7 operating system. It’s optimized for touchscreens, and it’s built for consumers. Whether those consumers actually like Windows 8 is a different story, but that’s something else to talk about entirely. Then there is the Surface tablet, Microsoft’s own-branded tablet released in late October.

You can add a new Xbox console to the list of things Microsoft could have talked about, in addition to putting the spotlight on its latest Windows Phone 8 mobile platform. Don’t forget about the new version of Office that is expected to be released soon, which will allegedly include support for the iPad and Android tablets. While a number of Microsoft manufacturing partners will be on hand at CES, like Lenovo, it just doesn’t make much sense for Microsoft to not be there.

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