Google and Apple continue to dominate in mobile operating system market share with Android and iOS respectively. The latest numbers from comScore reveal that Android once again remains the top mobile operating system of choice among U.S. smartphone subscribers.
Android gained 1.1 percent over August 2012 to sit at 53.7 percent market share based on a three month average ending November 2012. iOS also made gains of 0.7 percent to sit at an even 35 percent market share. Together, the platforms form a duopoly with a whopping 88.7 percent share of the market.
For Android and iOS to make gains, the competition had to lose. RIM sat at 7.3 percent market share in November, down from 8.3 percent in August. Microsoft dropped to an even 3.0 percent market share from 3.6 percent, while Symbian is down to 0.5 percent of the market from a previous 0.7 percent mark.
These numbers more than likely swayed in Apple and Google’s favor even further this holiday shopping season, as consumer demand for popular devices like the iPhone 5 and Galaxy S III remained sky high. Both of those flagship devices are expected to have sold by the millions during the last few months.
It isn’t all bad news for the competition, however, as there is a lot of exciting things happening in the mobile space. To begin with, Microsoft surprised many this holiday season by selling 4 million-plus Windows Phone devices. And other competitors are also making strides.
RIM is set to launch its new BlackBerry 10 platform later this month in an attempt to make itself relevant again in the smartphone industry. On top of that, Canonical revealed Ubuntu OS for smartphones and Samsung confirmed that it will be releasing Tizen devices later this year.
But, these new developments will take time. For now, the smartphone industry remains a duopoly between Apple and Google. Android and iOS are the benchmarks that the competition looks up to. When these emerging platforms gain traction, things will get even interesting. In the end, and as always, the consumer wins.