Samsung Beginning to Move Away From Android

Tizen

Android has been an extremely successful mobile platform for Samsung, catapulting the South Korean consumer electronics maker to the top of the smartphone industry in just a matter of years. Samsung has been able to provide consumers with good choices over the iPhone, highlighted by the flagship Galaxy S III and Galaxy Note II devices.

As successful as Samsung has been, however, it still lacks complete control over its mobile experience because of its dependency on Google’s Android platform. That situation has resulted in Samsung exploring alternative mobile operating systems to power its smartphones, such as its very own Tizen software that is has developed in partnership with chip maker Intel. 

android logo white outlineSamsung has since confirmed that it will in fact be releasing a number of Tizen-powered devices this year, although those models will only be introduced regionally in certain markets.

The company will likely test the waters by releasing Tizen devices in Eastern markets to start, and expand the availability of those devices to additional markets if there is enough consumer interest.

“We plan to release new, competitive Tizen devices within this year and will keep expanding the lineup depending on market conditions,” Suwon, South Korea-based Samsung said in an e-mailed statement to Bloomberg. The company didn’t elaborate on model specifications, prices or timeframe for their debut.

Samsung devices will still run Android for quite some time in North American markets, but it’s evident that the corporation is beginning to lighten its dependency on Google to stay as competitive as possible in the mobile space.

The consumer should once again be the beneficiary of this move, as there could potentially be six strong mobile platforms on the market in the near future: Android, iOS, Windows Phone 8, BlackBerry 10, Tizen and even Ubuntu.

[Bloomberg via BGR]

Post a response / What do you think?