How Ironic: Apple Airs New TV Ad Promoting ‘Do Not Disturb’ Just Hours After Date Bug

Earlier this morning, a number of iPhone users woke up to the realization that the new Do Not Disturb feature on iOS 6 had neglected to turn off at its intended time. The error was attributed to yet another date bug within iOS, as the calendar turned to January 1st, 2013 around the world.

Apple, ironically, has now unveiled a new TV ad that promotes the same Do Not Disturb feature that was causing iPhone users issues on the same very day. The 30-second spot stars tennis pro Serena Williams playing ping pong in the narrator’s dreams, which go uninterrupted because he is using Do Not Disturb.

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