iTunes, in my life at least, has become used less and less over the course of the last couple years. I use it to sync my clunky old iPods, of course, but I seem to rarely find any reason to sync my newer iOS gadgets.
There’s actually two ways that I have noticed my use of Apple’s music software decreasing. One, I only use it to sync iOS devices when I first get them, but I also find myself rarely purchasing music on the iTunes store.
Apps? They’re a different story. I have spent upwards of $50 on iPhone apps in the last 3 months, but how much have I spent on iTunes music? Precisely $0.00.
Why is that? iTunes used to be my go-to shop for music, but other things have seemed to take its place. I bought a ton of iTunes gift cards before I was old enough to have a checking account, and I always seemed to manage spending them within hours of entering their codes.
But what has replaced iTunes for me? Spotify, YouTube, Turntable.fm, and Pandora are now my go-to sources of music. I pay $9.99 per month for my Spotify subscription, and with the service having almost anything I could ever wish for, I find that my money is well spent. I never go a day saying “Man, I wish I could listen to X song.”
This bring the question for me: What if Apple required artists to price their music at $0.69? Would I start using iTunes again?
Having physical (or digital, for that matter) copies of your music gives some sense of ownership. I payed for this song, and no matter what, as long I don’t delete it, it’s mine. Of course this wasn’t true during the days of iTunes DRM, but those days are — thankfully — long gone.
One could argue that buying music on iTunes is better if you really want to support the artist. And while it’s true that artists get fractions of pennies per play on Spotify, iTunes isn’t all that much better. If I buy a $.99 cent song and play it 200 times — which I would say I do over the course of a song’s life — then the artist probably would have gotten more had I used Spotify. Especially considering that Apple takes a $.30 cut.
From The Next Web:
…numbers are actually a bit worse for Spotify, at about $.005 per stream, 1/140th of the revenue from 1 single iTunes song download.
But what if Apple dropped all iTunes songs to $0.69? Would artists jump ship? Or would they see it as an opportunity to maybe get people like me back into a “buying music” mentality?
What do you think?