Apple released the iOS 6 software update for iPhone, iPad and iPod touch in late September, but the absence of Google Maps as a native app was reason enough for a significant number of users to refrain from updating their devices to the latest version of the mobile operating system.
Following the release of Google Maps as a third-party app on the App Store, however, many of those users that were holding off on iOS 6 have since made the update. According to mobile ad server MoPub, the iOS 6 adoption rate has surged by 29 percent since Google Maps made its reappearance on iPhone.
That number is only based off the 12,000 apps that MoPub supports, but it proves that some people were willing to wait weeks for Google Maps to launch until finally updating to iOS 6. MoPub CEO Jim Payne, speaking with TechCrunch, supports that belief.
“We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available.”
Did your update your device to iOS 6 following the release of Google Maps, or have you already been running the sixth major of the platform since it was made available a few months ago? Let us know in the comments.