Microsoft Making the Surface RT More Available to Consumers, But Is It Too Late?


Hot on the heels of news that the Surface RT isn’t selling well, Microsoft has announced that its ARM-based tablet will be available in an increased number of retailers, and that they are actually ramping up production in anticipation of a more widespread release.

Up until this point, the Surface RT was only available in Microsoft’s limited number of retail stores. While Microsoft did push its tablet heavily on consumers through these stores, there simply aren’t enough locations to facilitate a successful product launch. Microsoft seems to have realized their error, and they have taken steps to fix it.

Microsoft supplied the following quote, which is low on specifics:

Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier

However, The Verge gained word that both Best Buy and Staples will be offering the device starting tomorrow. Obviously, the price remains the same: $499 for a pseudo-32GB device without either of the two covers.

Still, the news is notable in that Microsoft will indeed be expanding the availability of the Surface hardware. The Surface RT is the de facto Windows RT tablet, and is actually a decent product. The largest problem of the device is the price, and (up until now) limited availability. With the second issue seemingly overcome, it will be interesting to see if the Surface RT will see better sales without a price drop.


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One response to Microsoft Making the Surface RT More Available to Consumers, But Is It Too Late? and 9 more on the forums.
  1. Isn’t it kind of early to predict the demise of Surface, or for that matter Win 8? Give us a break and see what the people think, and hold off with your inane predictions.
    Joe L

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