Thanks to an interview conducted by Brian Williams of NBC’s Rock Center, we know for a fact that Apple is looking in to the television space. Rumors of an Apple-produced television set have swirled around for the better part of a decade, though nothing has yet come of them. The rumors, often propagated by analyst Gene Munster, focus on Apple’s creation of the actual hardware, though the supposed details of the necessary deals to make the content available have historically been nonexistent.
While all of this still holds true, Tim Cook had the following to say about the television space as it now exists:
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.
It’s a typically vague answer, though it does highlight the fact that Apple is at least examining the space and their options to enter it. Apple has historically been one of the few consumer electronics companies that has successfully navigated the treacherous, bureaucratic waters that are the entertainment industry. Notably, iTunes sells more music than any other outlet in the world, and Apple plays a significant part in digital movie purchases and rentals. However, the ability to power a television requires completely new contracts which are difficult to acquire, thanks to the incumbent corporations who are bent on maintaining their current role.
Will Apple release a television? More importantly, can it fix all that is wrong with the current living room setup? Time will tell, though the boys in Cupertino have an impressive track record.