The iPhone 5 has been in high demand since its launch, but it appears that Apple recently was able to increase manufacturing capacity enough to meet this demand. As such, we’ve seen Apple expanding the availability of its latest and greatest smartphone across the globe, and today Apple has removed the two per customer limit.
Apple had initially limited the number of iPhone 5s that a single customer could purchase to two - obviously, most customers wouldn’t mind such a limit. This policy applied to both in-store and online shoppers, and was also designed to cut down on scammers buying as many iPhones as possible and then scalping them for an exorbitant price on eBay or other auction sites.
While the two per customer limit has been removed, online purchasers are still limited to a maximum of ten devices per transaction.
Limitations are also in place for the iPad mini, which is still under heavy supply constraint due to high demand and manufacturing difficulties. The iPad mini is interesting, as the low price drives customers to it, but the actual design of the device is that of a premium product. Apple’s iPad mini is actually a generation ahead of the flagship fourth-generation iPad in terms of design, and is therefore more difficult to produce because of it.