Is Marketing Really the Reason Apple Does So Well?

Is Marketing Really the Reason Apple Does So Well?

 

When considering all marketing expenses, Samsung Electronics’ sales efforts begin to look quite astonishing.

Unless Apple is exponentially more intelligent with how they spend their money, marketing doesn’t seem to be the reason that Apple’s devices sell so well. Sorry pundits.

Also, that last chart is particularly interesting. Once again, a fantastic post by Horace Dediu of Asymco.

Post a response / What do you think?