Apple Launching Flexible iTunes Gift Cards

In time for the holidays, Seth Weintraub for 9to5Mac reports that Apple is rolling out new flexible iTunes gift cards that can be preloaded with any denomination between $15 and $500. Previously, iTunes gift cards could only be purchased at the specific prices of $15, $25, $50 and $100. Hopefully this doesn’t eliminate iTunes gift cards deals, like when Best Buy occasionally sells the $100 denomination for $85.

When you are at the checkout, you must tell the cashier how much iTunes credit you would like to put on the card before it is activated. These gift cards are compatible with the new camera scan feature in iTunes 11, allowing you to redeem the iTunes credit without manually typing in the activation code. Weintraub notes that at least one supermarket chain and retail chain are putting these cards on the shelves today.


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