Apple Dominated Black Friday Holiday Shopping

Apple’s iPad 2 was a top-seller for eBay on Black Friday.

Following up on a report earlier today that revealed foot traffic and sales at Apple Stores were much stronger than at Microsoft, a new story by Kara Swisher for All Things Digital, citing an IBM report, claims that Apple has dominated Black Friday and the holiday shopping season altogether.

“The iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping,” according to an IBM report titled The iPad Factor. ”This was followed by iPhone at 8.7 percent and Android 5.5 percent The iPad dominated tablet traffic at 88.3 percent followed by the Barnes & Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.”

Interestingly, Swisher reports that a number of consumers have actually been purchasing iPads–presumably for others–with an iPad. Even more interesting is that the iPad 2 was a top-selling device for eBay this Black Friday. Consumers are clearly attracted to the iPad 2′s low price, enough to sacrifice some of the newer features that only the fourth-generation iPad has.


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