Piper Jaffray analyst Gene Munster and his team spent eight hours studying both foot traffic and sales per hour at both Apple and Microsoft retail store locations at the Mall of America in Minneapolis on Black Friday. The resulting numbers show that there was practically no interest in the Microsoft Surface tablet, while iPad demand remained strong on the busiest shopping day of the year.
According to the research, there was 47 percent less foot traffic at Microsoft Stores over Apple Stores. Additionally, consumers purchased 17.2 items per hour at the Apple Store compared to just 3.5 items per hour at the Microsoft Store. Even worse, Apple was moving 11 iPads off the shelves per hour, while Piper Jaffray recorded zero Surface sales during a two hour span it tracked the store.
Overall sales of Macs and iPads declined on Black Friday 2012 for Apple. According to Munster, this drop is primarily attributed to supply shortages that Apple is facing this holiday shopping season. It does not appear that the Piper Jaffray team tracked iPhone sales during its Mall of America study, but demand has remained strong for the handset in its first few months of availability.