It has been a rough few years for Research in Motion, as it has struggled immensely after losing its dominant position in the mobile space to Apple and Google. BlackBerry market share has been declining marginally each quarter, with iOS and Android increasing their leads in what has become a two-horse race.
To combat its decline and potentially save the company, Research in Motion has been working on its new BlackBerry 10 platform. Unfortunately, the Waterloo-based firm had to delay the release of the software, which made things even worse for the company. Some reports even suggested that BlackBerry 10 might not even make it to market because of RIM’s struggles, but those rumors have officially been quashed.
On Monday, RIM CEO Thorsten Heins announced that its BlackBerry 10 launch event will take place on January 30th, 2013. The official BlackBerry blog notes that the launch event will take place across multiple countries simultaneously, where new BlackBerry 10 smartphones and their availability will be announced.
“In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs. Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience – the BlackBerry Flow – that is unlike any smartphone on the market today,” said Thorsten Heins, President and CEO of Research In Motion. “Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world.”
BlackBerry 10 is a new QNX-based mobile operating system that was first previewed in May. RIM is hoping that the new software will be the company’s saving grace, although a recent report suggests that BlackBerry 10 devices will be dead-on-arrival. BlackBerry 10 features BlackBerry Flow, BlackBerry Hub and BlackBerry Balance, while RIM is promoting its iconic keyboard. Are you excited for BlackBerry 10?