Eddy Cue, the man behind iTunes, the App Store, and now both Siri and Maps is joining the Board of Directors for a very well-known, interesting, and downright awesome company: Ferrari.
Let’s talk about what this doesn’t mean: he isn’t leaving Apple. I want to make that clear, considering that Apple recently lost (or, as many would say, fired) two Senior executives. Ferrari’s current CEO has this to say about Cue:
I am delighted that Eddy Cue, one of the main driving forces behind Apple’s range of revolutionary products, has now joined our board. His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us.
Apple’s executive talent has often positively influenced other corporations, and this will likely not be any different. It is hard to see any direct benefit that Ferrari will gain from having a member of Apple on their board, though they could potentially be seeking for some sort of integration with Apple’s mobile products. It’s also possible that Ferrari wants a technologist on their board to help guide them, as more and more consumers demand technology in more and more places.