Ive’s Minimalism is Apple’s Design Future

Ive’s Minimalism is Apple’s Design Future

Bloomberg Businessweek has an interesting article, comparing Ive’s renown design chops and tastes to Scott Forstall’s:

Chief Executive Officer Tim Cook made a choice between the two men this week, forcing out Forstall and leaving Ive in charge of the look and function of the software running everything from the iPod Touch to the top-of-the-line Mac. Ive will now be free to impart his minimalist aesthetic on familiar services such as the iPhone operating system while making commands more compatible from one product to the next. He will probably move away from using icons that look like real-world products, such as Post-It Notes and leather-bound contact books.

Look at an iPad, or an iPhone, or any other high-profile device. These are all direct results of Ive and his team. That single home button so popular on iOS devices, button-less trackpad that pervades Apple’s computer line. Ive’s legacy is one of ridiculous simplicity, simplicity which is in stark contrast to some of the most extreme examples of skeumorphic design, such as Game Center. I see at least some applications being redesigned in the very near future, now that this change of power has taken place.

Post a response / What do you think?