PlayStation Vita Sales Falter, Sony Reduces Expectations as Increased Competition from iOS and Android Gain

Similar to Nintendo, Sony is being forced to scale back predictions as the PlayStation Vita (it’s newest portable game console) has been met with lackluster demand. Sony has historically been the “also-ran” in the mobile gaming space when compared to Nintendo’s more popular DS line, though both companies are facing more and more competition from both iOS, Android, and Microsoft’s operating systems (Windows Phone 8 on the phone, and Windows 8/RT on the tablet).

According to Ars Technica, Sony has made the following changes to its financial predictions regarding the Vita:

Back in May, Sony was confident that its newly launched Playstation Vita and aging PlayStation Portable would combine for a robust 16 million in sales for the fiscal year. Three months later, having sold only 1.8 million portable systems, the company lowered that forecast to 12 million units. Now, after another quarter of weak sales, the company has scaled back expectations yet again, reducing its projection to 10 million portable systems for the year ending March 31, 2013.

The Vita, which many regard as the “best” portable console ever made, isn’t lacking for specs. It has a quad-core processor, and has the capability to produce graphics similar to those found on the PS3 and Xbox 360. Due to a lack of public response, the device has a relatively lackluster gaming lineup, with only a few standout titles being present. And while the Vita certainly will produce better-looking games than what can be had on iOS due to developers having the ability to tune their games to the device, its hardware is actually slightly less powerful than Apple’s A6.

It seems that it’s only a matter of time until Sony has to rethink its current mobile strategy. While devices like the Xperia Play (the “PlayStation” smartphone) do exist, they have been met with very little support by consumers. Instead, consumers increasingly flock to the iPhone and Android devices to satisfy their gaming needs on the go.

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