Apple this afternoon has announced a major shift in their executive line-up: Senior VP of iOS Scott Forstall will be departing from Apple come the end of this year, and until then will be serving an advisory role to Apple CEO Tim Cook. Moreover, it was announced that current head of retail John Brewett will be departing as well, with current Apple executives Jony Ive, Eddy Cue, and Bob Mansfield slated for further responsibilities to make up for these changes. It was just June 11th of this year that Forstall was on stage at WWDC unveiling iOS 6, but it appears that next year’s iteration of iOS will be announced by someone else — who will it be?
Apple’s Senior VP of Industrial Design Jony Ive will be taking some of Forstall’s responsibilities, becoming a lead role in human interface design and possibly bringing his famed hardware design — seen in almost all of Apple’s products — to the software side of the company, specifically iOS. This will be a great oppurtunity for Jony Ive to further his talents within Apple and provide expertise to improve iOS software design — something many believe is falling behind its competitors. Those that believe iOS to be stagnant and boring may be in for a treat in the coming years, seeing as iOS may end up seeing a change in design direction under the command of Jony Ive’s aesthetic and design genius.
Eddie Cue, the head of Apple’s digital storefronts, will be taking on new leadership over iOS Maps and Siri. This is a new direction and a new challenge for Cue, who has been heading up the App store and the iTunes store, as well as most of Apple’s internet services including iCloud. Bob Mansfield will be leading a group called Technologies, which will focus on semiconductor and wireless hardware. Craig Federighi will be promoted from serving as VP of Mac Software and Engineering to being in charge of both OS X and iOS in that regard. Finally, John Browett is no longer with the company after less than a year as retail VP and while there is no word as to why he is gone, Apple says that a search for his replacement is underway. As for now, the retail team will be reporting directly to Tim Cook.